Thousands of people have been left smiling after the country’s biggest oral health campaign National Smile Month, finished on Wednesday 20 June

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Sunday, 24 June 2012

More than 2,500 organisations and companies joined in the fun, while more than 100,000 of the National Simile Month iconic ‘Smiley’ brought a smile to the nation.

The campaign, which is run by dental health charity, The British Dental Health Foundation, promotes the value and benefits of developing and maintaining good oral health. This year nationwide activities have seen everything from oral health promotion bus tours, school visits, toothbrush amnesties, open days at dental practices, ‘Smiley’ giveaways in some of London’s busiest tube stations, and even Smileys invading Tanzania with the Bridge2Aid dental team.

This year National Smile Month has benefited from the backing and sponsorship of Listerine, Oral-B, Wrigley and Steradent, Bupa, Dencover, Denplan, Save Water Save Money, SleepRight, and Smile-0n. The campaign has also had, for the first time, a significant presence on the high street with participation from Aldi, Argos, Wilkinson and Lloyds Pharmacy.

Chief Executive of the Foundation, Dr Nigel Carter OBE, said: “The success of National Smile Month depends on individuals and organisations wanting to get involved with the campaign, and spread the messages about good oral health. This year has seen an even greater number participants and I would like to thank everyone who has taken part.
“This the year the Foundation is celebrating its 40th year of improving oral health, and National Smile Month has played a key role in doing that. Although the campaign has come to a close, it is important that we keep educating and reminding people, that oral health is an all-year round necessity and is not confined to our campaign.”